Crafted with Care. Designed with Edge. Executed with Joi.

Lauren Hollingsworth, owner of Luxury Wedding and Event Planning Company smiling.

Meet Lauren

THE HEART AND SOUL BEHIND INCORPORATE JOI.

My middle name is Joi, and it carries a legacy.

Before I ever took my first breath, there was another little girl in my family named Joi. She lived for only one week. She was the first girl, the one who changed everything. I never had the chance to meet her, but my mother chose to carry her legacy forward through me. For years I didn't fully understand the weight of that gift. Now I carry it with intention.

Growing up, my family gathered more often in moments of loss than celebration. My grandmother understood that better than anyone. She was the one who instilled the foundation for Incorporate Joi within me. Losing her taught me, more than anything else, that moments don't wait for us to be ready. You honor them while you still can, or you don't get the chance to.

But this isn't only a story about where I came from. It's about who I've become because of it.

I spent years learning who I actually am, not who I thought I was supposed to be. I'm an athlete at heart, competitive, a little shy until I'm not. I'm happiest with my feet in the ocean or a passport stamp still fresh, having a real conversation with someone I just met in a country I've never been to before. I've learned that connection can't be forced or performed. It either happens, or it doesn't. My best friendships, my best clients, even the version of myself I like most, all showed up the same way: unscripted.

Lauren Hollingsworth and mother, Donna,  smiling and holding hands, ready to coordinate their next luxury event.

That's the whole philosophy behind Incorporate Joi. I don't build your celebration off a template, because I don't believe in living life off one either.

Beyond the celebrations, you'll often find me catching flights, cheering on the Chiefs, or spending time with my Yorkies, Kash and Nala, the true executives behind the scenes.

HOW I SHOW UP FOR YOU

Confident, but never cold
Built around you, not a formula
Shaped by real travel, not Pinterest boards
Present for every detail

WHAT I WON'T DO

Rush what deserves care
Talk to you like a file number Disappear when things get hard
Recycle someone else's vision

Line drawing of a blooming rose with leaves on a black background.

A Few Personal Favorites

Smiling woman in a green dress posing with her hands up against a plain background.
Incorporate-Joi-Dallas-Texas-Best-Wedding-and-Event-Planner

Must See Travel Destination: 

Bali

Istanbul

 Africa

Dubai

*honestly everywhere*


Incorporate-Joi-Dallas-Texas-Best-Wedding-and-Event-Planner

My Love Language:

Words of Affirmation

Receiving Gifts

Physical Touch

Acts of Service

 Quality Time


Incorporate-Joi-Dallas-Texas-Best-Wedding-and-Event-Planner

My Favorite Movie Genre:

Liam Neeson thrillers

Idris Elba Thrillers

Rom-coms


Incorporate-Joi-Dallas-Texas-Best-Wedding-and-Event-Planner

My Zodiac Sign:

Aries

Libra

Virgo

Leo


Incorporate-Joi-Dallas-Texas-Best-Wedding-and-Event-Planner

Favorite Sports Team:

Kansas City Chiefs

Dallas Cowboys

New York Giants

Los Angeles Rams


The Experience

Your celebration deserves more than a checklist.
I turn your vision into a day that feels completely yours, planned with real care from the very first conversation to the last goodbye.

Step 1: The Conversation

We start with a real conversation, not a questionnaire. I want to know your story, what matters to you, and how you want your guests to feel. That's where everything else begins.

Step 2: The Vision, Realized

Once I understand your vision, I bring it to life through thoughtful design and the right people to make it happen. Nothing is generic. Every choice is made with you in mind.

Step 3: The Day Itself

This is where I handle everything, so you don't have to think about any of it. You're not managing vendors or timelines. You're just present, fully in your own celebration

This is the Incorporate Joi experience. Personal. Present. Yours.

At Incorporate Joi, your celebration is never just an event to check off. It's personal, it's intentional, and it matters to me as much as it matters to you.

I built this business because I know what it costs to celebrate a version of your life, or a moment, that isn't actually yours. I don't want that for you, especially not on one of the biggest days of your life.

Whether it's a Dallas wedding, a destination celebration, or a corporate event, the standard is always the same. Clarity. Care. Excellence.

You bring the vision. I bring the care to carry it out.

Signature peony flower - for Incorporate Joi

Let's create something

extraordinary together.